A San Diego coffee shop's 6th anniversary and new bean launch — built their website, online store, and Google presence, then made content that sold out the beans and set a record for single-day sales.
Cafeina Cafe — City Heights, San Diego
2025
Creative Director · Content Strategist · Web Designer
Website · Online Store · Google Business Profile · TikTok Campaign · Bean Launch · Anniversary Campaign
Cafeina Cafe is a local San Diego coffee shop with a distinct identity: self-described as "not just another coffee shop" — one that doesn't take itself too seriously. The problem was that identity didn't exist anywhere a customer could find. No strong web presence, no online store, no optimized local search footprint.
They had a 6th anniversary coming up and a new bag of beans to launch. The goal was to build the infrastructure they were missing and create a campaign that actually moved product.
I built and launched their website and online store, giving the bean launch a proper home to sell from. I set up and optimized their Google Business Profile — local SEO groundwork that shapes how the cafe appears in every nearby search and on Google Maps.
For the campaign, the strategy was simple: let the people in the building be the brand. We made a series of humorous skits featuring the staff and owner — content that reflected the actual personality of the place rather than performing what a coffee shop is "supposed" to look like on social. The bean launch video hit 31K views and 120 comments. People didn't just watch — they stopped to respond. That kind of engagement drives real foot traffic and real sales.
"The best content for a local business isn't polished — it's true. Put the actual people on camera, make it funny, and the audience will do the rest."
The format was a staff skit — not scripted in a way that killed the energy, but structured enough to land. The humor came from the people who actually work there, which gave it authenticity that produced content can't fake.
31K views on TikTok. 120 comments — people didn't just watch, they stopped to respond. That comment volume is what signals real resonance and pushes content into more feeds.
The result: beans sold out, 6th anniversary set a record for single-day sales.
Cafeina Cafe
Bean Launch · 6th Anniversary
Website · Online Store · Google Business Profile · TikTok · Instagram
Klifton Semo